portotype.com

Company Photo

what is the idea

• to build a platform where teams can collect pictures of their colleagues.

problem

• Teams need pictures of their members:
  • about pages of companies.
  • team org charts.
  • powerpoint presentations.
  • promotional material (e.g. women’s day).
  • intranet.
• creating lists of pictures of teams is essential, but hard: slow, low-quality and expensive.
• today, there’s 3 ways of taking team pictures:
  1. you gather everyone in one place to take a picture.
  2. you get a photographer to take an individual picture of each team member.
  3. you ask everyone to send an old picture they have and you adapt it.
• this is a very modern need, and will become more so.
  • The world is going remote, and that means taking pictures is more important for people to know each other and to ensure culture consistency.
  • The world is mobile, instagram and tik-tok. Visuals matter.
  • The world is collaborative and dynamic, and teams change and reconfigure ever faster.

solution

• our solution is to have a system that automatically collects custom, high-quality pictures:
• user
  1. the user goes to an app or web-page.
  2. the user adds his email as login, which gets confirmed.
  3. the user sees the picture(s) he is requested to take.
  4. the user gets a selfie photo on their phone camera, with a “guide”
     • the guide is a small circle over the camera image, indicating the size of the head, as a positioning element. Just like when opening a new bank account in revolut.
     • the company can ask for other positions: hands in the air, inclined against a wall, on the corner of a table.
     • the camera can check for colors, etc.
  5. the user presses send to send the picture. That’s it.
• company
  1. the company gets a list of pictures, already trimmed and treated.
  2. the company can define
     • which pictures and positions it’s looking for. Example: standard, standing, on a table, mother’s day, earth day, kids day, hands up in the air, looking up/down/left/right, funny look, with a hat.
     • times for the picture and general quality settings (light, background).
  3. the company can access the pictures:
     • get an export for a powerpoint, pdf.
     • organize it in a org-chart in the tool.
     • access the pictures via a private API.
  4. Visual identity
     • Sync with Online services, like Google Suite, Outlook, Slack, Notion, Linkedin etc.
• community
  • you can collect pictures and badges of the companies and people you worked with.
  • you can grow this business into the verification layer; the image is the first step, and then you go into challenges & teams

business model

• the company pays to access software.